Creative Direction / Social / Campaigns
A flexible creative system for a Moroccan moving company across social content and campaign touchpoints.
Project overview
Creative context
Moving is a high-intent service with a short consideration window. The creative system therefore needed to communicate confidence quickly, work in multiple social formats and remain adaptable enough for both organic content and paid campaign variations.
The system was designed to scale from brand recognition into social publishing and campaign acquisition without forcing every format into the same composition.
Establish a recognizable creative language that can carry the PreMoove name across social and campaign touchpoints.
Adapt the direction into repeatable square and portrait compositions for social posts, stories and recurring content.
Prepare campaign-ready variations that can support Facebook advertising and Google advertising activity.
Keep the visual language coherent with the broader website and digital presence while allowing each channel to use the format it needs.
The final gallery is structured to accept the real delivered files later without changing the page architecture.
Creative archive / Ready for final assets
Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.
Brand and visual direction
02Social media post system
03Facebook campaign creative
04Google campaign creative
The main wall is optimized for the 1:1 creatives that make up most of this project.
Portrait and landscape motion lead into a balanced row of story and campaign creatives.
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