Commerce / Creative / Social / Growth
A connected beauty-commerce and growth system spanning the website, social presence, creative production and paid acquisition across Morocco and France.
Project overview
Digital context
Beauty customers encounter the brand through several surfaces before purchasing, from social posts and advertising to product pages and search results. The experience therefore needed to feel consistent, credible and product-focused across every major touchpoint.
Smartec treated the website, content and marketing channels as parts of the same customer journey instead of isolated deliverables.
Build the responsive website and product experience around clear browsing, product presentation and a dependable route toward purchase.
Establish the social media pages and channel presentation so customers encounter a consistent brand across recurring publishing surfaces.
Produce adaptable post and campaign creative for square, portrait, story and advertising formats without losing visual continuity.
Support Facebook and Google advertising with campaign-ready creative and landing experiences connected to the wider customer journey.
Coordinate SEO and broader marketing work with the storefront and content system so discovery channels reinforce the same product proposition.
The media library is organized to accept the delivered website, social, advertising, video and general campaign materials without duplicating project data.
Creative archive / Ready for final assets
Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.
Brand and visual direction
02Social media post system
03Facebook campaign creative
04Google campaign creative
The main wall is optimized for the 1:1 creatives that make up most of this project.
Portrait and landscape motion lead into a balanced row of story and campaign creatives.
Connected capabilities
A distinctive public experience that is easy to manage and built to perform.
A faster route from product interest to confident purchase.
Better creative consistency from the first concept to every delivered format.
A recognizable voice, consistent production and a clearer signal from performance.
A repeatable content operation with clearer priorities, stronger quality and purposeful distribution.
A shared sequence of decisions, investments and measurable outcomes.
A transparent acquisition system that learns from every campaign cycle.
Stronger discovery around the questions and problems the business can credibly solve.
Have a connected challenge?
Bring the ambition, constraints and moving parts. We’ll help turn them into a coherent path forward.
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