Professional Services / Web / Creative / Growth
A professional digital presence for a Rabat accounting firm connecting WordPress delivery, service communication, social content and digital acquisition.
Project overview
Professional-services context
Individuals and enterprises often arrive with very different accounting, tax and administrative needs. The digital experience therefore had to organize a broad professional-services offer clearly while reinforcing trust and making it easy for prospects to understand where MarocCompta can help.
Smartec treated the website, social publishing and paid acquisition as parts of the same professional-services customer journey.
Build the responsive WordPress website around clear navigation, professional credibility and straightforward paths into the firm's accounting services.
Structure accounting, tax, compliance and business-support services so individuals and enterprise prospects can quickly identify the help relevant to them.
Shape calls to action and contact paths so visitors can move naturally from service information toward an inquiry without unnecessary friction.
Establish the social media pages and recurring publishing system so the firm maintains a consistent professional presence beyond the website.
Produce adaptable educational and promotional posts for square, portrait, story and advertising formats across the firm's main service themes.
Support Facebook and Google advertising with campaign-ready creative and landing experiences connected to the wider inquiry journey.
Coordinate SEO and broader digital marketing work with the website and content system so discovery channels reinforce the same professional positioning.
The media library is organized to accept the delivered website, social, advertising, video and general campaign materials without duplicating project data.
Creative archive / Ready for final assets
Every frame below is intentionally replaceable. Add the delivered logo, 1:1 posts, portrait creatives, landscape campaigns and motion pieces later without changing the composition.
Brand and visual direction
02Social media post system
03Facebook campaign creative
04Google campaign creative
The main wall is optimized for the 1:1 creatives that make up most of this project.
Portrait and landscape motion lead into a balanced row of story and campaign creatives.
Connected capabilities
A distinctive public experience that is easy to manage and built to perform.
Better creative consistency from the first concept to every delivered format.
A recognizable voice, consistent production and a clearer signal from performance.
A repeatable content operation with clearer priorities, stronger quality and purposeful distribution.
A shared sequence of decisions, investments and measurable outcomes.
A transparent acquisition system that learns from every campaign cycle.
Stronger discovery around the questions and problems the business can credibly solve.
Have a connected challenge?
Bring the ambition, constraints and moving parts. We’ll help turn them into a coherent path forward.
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