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Strategy / WordPress / WooCommerce / AI

AizEclat Beauty Commerce Platform

A connected WordPress and WooCommerce experience for a Moroccan natural-beauty brand.

Client
AizEclat
Primary capability
E-commerce
Proof status
verified
AizEclat natural-beauty storefront presented in a desktop browser mockup.
Project visual

Project overview

AizEclat is a Moroccan natural-beauty brand selling hair, face, body, hammam and related cosmetic products online, with public delivery coverage across Moroccan cities.

Challenge
AizEclat sells a broad range of hair, face, body, hammam and beauty products online across Morocco, so the digital context calls for clear catalog discovery, focused product pathways and a coherent bridge between brand information and purchase.
Solution
Smartec delivered the full product strategy, WordPress website and WooCommerce store, including UI/UX, full-stack development, AI integrations, automation and infrastructure.
01

Digital context

Structure a broad beauty catalog around clear customer pathways.

The live business combines haircare, skincare, body care, hammam products and other beauty categories in one online catalog. The portfolio context is therefore a commerce experience that needs to make product discovery understandable while keeping brand information and purchase pathways connected.

02

One beauty storefront across desktop and mobile.

The responsive commerce experience connects brand-led storytelling with catalog browsing and purchase actions across screen sizes.

AizEclat beauty catalog displayed across desktop, tablet and mobile devices.
The responsive storefront carries product discovery and commerce pathways across screen sizes.
AizEclat natural-beauty product grid displayed in a mobile phone mockup.
A focused mobile view of product discovery, pricing and purchase actions.
03

Strategy, commerce delivery and operating systems in one scope.

The delivery connects strategy, experience, platform implementation and operating systems in one coordinated scope.

  1. 01

    Product strategy

    Define the product direction and organize the digital experience around the brand, catalog and customer journey.

  2. 02

    WordPress and WooCommerce delivery

    Design the UI/UX and deliver the WordPress website and WooCommerce store through full-stack implementation.

  3. 03

    AI, automation and infrastructure

    Integrate AI, automation and infrastructure as connected parts of the delivered commerce platform.

04

Delivery technologies and systems.

The implementation combines the platforms, integrations and operating systems delivered for this project.

  • 01WordPress
  • 02WooCommerce
  • 03AI integrations
  • 04Workflow automation
  • 05Infrastructure

Live project

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