@layer components{.advertising-case-page{--advertising-signal:var(--color-warning);--advertising-signal-strong:color-mix(in srgb, var(--color-warning) 72%, var(--color-text-primary));--advertising-hot:color-mix(in srgb, var(--color-error) 54%, var(--color-warning));--advertising-soft:color-mix(in srgb, var(--advertising-signal) 12%, transparent);--advertising-grid:color-mix(in srgb, var(--color-border) 68%, transparent);background:var(--color-background);color:var(--color-text-primary)}.advertising-hero{padding:var(--page-hero-space-start) 0 var(--page-hero-space-end);border-bottom:1px solid var(--color-border-strong);background:linear-gradient(115deg, transparent 0 64%, var(--advertising-soft) 64% 64.5%, transparent 64.5%), linear-gradient(var(--advertising-grid) 1px, transparent 1px), linear-gradient(90deg, var(--advertising-grid) 1px, transparent 1px), radial-gradient(circle at 83% 18%, var(--advertising-soft), transparent 29%), var(--color-background);background-size:auto,4rem 4rem,4rem 4rem,auto,auto;position:relative;overflow:hidden}.advertising-hero:before,.advertising-hero:after{content:"";pointer-events:none;position:absolute}.advertising-hero:before{aspect-ratio:1;border:1px solid color-mix(in srgb, var(--advertising-signal) 52%, transparent);width:min(34rem,42vw);box-shadow:0 0 0 4rem color-mix(in srgb, var(--advertising-signal) 5%, transparent), 0 0 0 9rem color-mix(in srgb, var(--advertising-signal) 3%, transparent);border-radius:50%;top:-12rem;right:-10rem}.advertising-hero:after{background:var(--advertising-signal);width:14rem;height:1px;box-shadow:0 .6rem 0 color-mix(in srgb, var(--advertising-signal) 40%, transparent);bottom:18%;left:-2rem;transform:rotate(-8deg)}.advertising-breadcrumb{z-index:2;align-items:center;gap:var(--space-2);color:var(--color-text-muted);font-family:var(--font-mono);font-size:var(--type-caption);letter-spacing:.06em;text-transform:uppercase;margin-bottom:clamp(3rem,6vw,6rem);display:flex;position:relative}.advertising-breadcrumb a{transition:color var(--duration-fast) var(--ease-standard)}.advertising-breadcrumb a:hover{color:var(--advertising-signal-strong)}.advertising-hero__grid{z-index:1;grid-template-columns:minmax(0,1fr) minmax(29rem,.92fr);align-items:center;gap:clamp(3rem,7vw,7rem);display:grid;position:relative}.advertising-hero__copy h1{max-width:10ch;margin-top:var(--space-5)}.advertising-hero__headline{max-width:48rem;margin:var(--space-6) 0 0;color:var(--color-text-secondary);font-size:var(--type-body-lg)}.advertising-hero__focus{margin:var(--space-6) 0 0;gap:var(--space-2);flex-wrap:wrap;padding:0;list-style:none;display:flex}.advertising-hero__focus li{border:1px solid color-mix(in srgb, var(--advertising-signal) 46%, var(--color-border));background:color-mix(in srgb, var(--advertising-signal) 6%, var(--color-surface));min-height:2.35rem;color:var(--color-text-secondary);font-family:var(--font-mono);font-size:var(--type-caption);letter-spacing:.03em;align-items:center;padding:.45rem .75rem;display:inline-flex}.advertising-hero__actions,.advertising-cta__actions{margin-top:var(--space-7);gap:var(--space-3);flex-wrap:wrap;display:flex}.advertising-control{border:1px solid var(--color-border-strong);background:var(--color-surface-elevated);box-shadow:var(--shadow-elevated);position:relative;overflow:hidden}.advertising-control:before{content:"";background:linear-gradient(90deg, var(--advertising-signal) 0 38%, var(--advertising-hot) 38% 61%, var(--color-border) 61% 100%);height:.24rem;position:absolute;inset:2.7rem 0 auto}.advertising-control__chrome,.advertising-video-frame__chrome,.advertising-asset-frame__chrome{min-height:2.7rem;padding:0 var(--space-4);justify-content:space-between;align-items:center;gap:var(--space-3);border-bottom:1px solid var(--color-border-strong);background:var(--color-surface-alt);color:var(--color-text-muted);font-family:var(--font-mono);letter-spacing:.09em;text-transform:uppercase;font-size:.62rem;display:flex}.advertising-control__status{align-items:center;gap:.45rem;display:inline-flex}.advertising-control__status i{aspect-ratio:1;background:var(--advertising-signal);width:.48rem;box-shadow:0 0 0 .22rem color-mix(in srgb, var(--advertising-signal) 12%, transparent);border-radius:50%}.advertising-control__meta{border-bottom:1px solid var(--color-border);grid-template-columns:repeat(3,minmax(0,1fr));display:grid}.advertising-control__meta>div{min-height:7rem;padding:var(--space-4);align-content:center;gap:var(--space-2);border-right:1px solid var(--color-border);display:grid}.advertising-control__meta>div:last-child{border-right:0}.advertising-control__meta span,.advertising-control__claim>span{color:var(--color-text-muted);font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;font-size:.6rem}.advertising-control__meta strong{font-size:.9rem;line-height:1.3}.advertising-control__claim{padding:var(--space-5);gap:var(--space-2);border-bottom:1px solid var(--color-border);background:radial-gradient(circle at 84% 20%, var(--advertising-soft), transparent 32%), var(--color-surface);display:grid}.advertising-control__claim strong{margin-top:var(--space-2);color:var(--advertising-signal-strong);letter-spacing:-.07em;font-size:clamp(3rem,8vw,6.5rem);line-height:.9}.advertising-control__claim p{color:var(--color-text-secondary);font-size:var(--type-body-lg);margin:0}.advertising-control__claim small{margin-top:var(--space-3);padding-top:var(--space-3);align-items:flex-start;gap:var(--space-2);border-top:1px solid var(--color-border);color:var(--color-text-muted);line-height:1.5;display:flex}.advertising-control__claim small i{color:var(--advertising-signal-strong);flex:none;margin-top:.1rem}.advertising-control__pulse{padding:var(--space-4);background:var(--color-code-background)}.advertising-control__pulse svg{width:100%;height:9rem;overflow:visible}.advertising-control__pulse path{fill:none;stroke:var(--advertising-signal-strong);stroke-width:3px;vector-effect:non-scaling-stroke;stroke-dasharray:11 8;animation:14s linear infinite advertising-dash}.advertising-control__pulse line{stroke:var(--color-border);stroke-width:1px;vector-effect:non-scaling-stroke}.advertising-control__pulse span{margin-top:var(--space-2);color:var(--color-text-muted);font-family:var(--font-mono);letter-spacing:.05em;font-size:.58rem;display:block}.advertising-section{padding:var(--section-space) 0;border-bottom:1px solid var(--color-border);position:relative}.advertising-section__heading{margin-bottom:var(--section-heading-space);align-items:end;gap:var(--layout-gap);grid-template-columns:minmax(0,1fr) minmax(20rem,.52fr);display:grid}.advertising-section__heading>div{gap:var(--space-4);display:grid}.advertising-section__heading h2{max-width:16ch}.advertising-section__heading>p,.advertising-section__heading>a{color:var(--color-text-secondary);margin:0}.advertising-section__heading>a{justify-self:end;align-items:center;gap:var(--space-2);font-family:var(--font-mono);font-size:var(--type-caption);text-transform:uppercase;display:inline-flex}.advertising-brief{background:var(--color-surface)}.advertising-pivot{border-block:1px solid var(--color-border-strong);grid-template-columns:minmax(0,1fr) 6rem minmax(0,1fr);align-items:stretch;display:grid}.advertising-pivot article{min-height:21rem;padding:var(--space-6);align-content:start;gap:var(--space-3);background:var(--color-surface-elevated);grid-template-columns:1fr auto;display:grid}.advertising-pivot article>span,.advertising-pivot article>small{font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;font-size:.62rem}.advertising-pivot article>span{color:var(--advertising-signal-strong)}.advertising-pivot article>i{color:var(--color-text-muted);font-size:2rem}.advertising-pivot article h3,.advertising-pivot article p,.advertising-pivot article small{grid-column:1/-1}.advertising-pivot article h3{margin:var(--space-3) 0 0;font-size:var(--type-heading-md);line-height:var(--leading-heading)}.advertising-pivot article p{max-width:36rem;color:var(--color-text-secondary);margin:0}.advertising-pivot article small{padding-top:var(--space-4);border-top:1px solid var(--color-border);color:var(--color-text-muted);margin-top:auto}.advertising-pivot__before{filter:saturate(.72)}.advertising-pivot__after{background:radial-gradient(circle at 85% 15%, var(--advertising-soft), transparent 34%), var(--color-surface-elevated)!important}.advertising-pivot__arrow{border-inline:1px solid var(--color-border-strong);background:repeating-linear-gradient(135deg, transparent 0 9px, var(--advertising-grid) 9px 10px), var(--color-background);color:var(--advertising-signal-strong);place-items:center;font-size:2rem;display:grid}[dir=rtl] .advertising-pivot__arrow i{transform:rotate(180deg)}.advertising-brief__frames,.advertising-control-room__frames,.advertising-cod__frames,.advertising-scale__frames,.advertising-proof__evidence{margin-top:var(--space-8);gap:var(--grid-gap);grid-template-columns:repeat(2,minmax(0,1fr));display:grid}.advertising-system{background:linear-gradient(var(--advertising-grid) 1px, transparent 1px), linear-gradient(90deg, var(--advertising-grid) 1px, transparent 1px), var(--color-background);background-size:5rem 5rem,5rem 5rem,auto;overflow:hidden}.advertising-system__stages{border-top:1px solid var(--color-border-strong);border-left:1px solid var(--color-border-strong);grid-template-columns:repeat(3,minmax(0,1fr));margin:0;padding:0;list-style:none;display:grid}.advertising-system__stages li{min-height:18rem;padding:var(--space-5);align-content:start;gap:var(--space-4);border-right:1px solid var(--color-border-strong);border-bottom:1px solid var(--color-border-strong);background:color-mix(in srgb, var(--color-surface-elevated) 90%, transparent);grid-template-columns:auto 1fr auto;display:grid}.advertising-system__stages li>span{aspect-ratio:1;border:1px solid var(--advertising-signal-strong);width:2.5rem;color:var(--advertising-signal-strong);font-family:var(--font-mono);font-size:var(--type-caption);place-items:center;display:grid}.advertising-system__stages li>i{color:var(--advertising-signal-strong);grid-column:3;font-size:1.55rem}.advertising-system__stages li>div{gap:var(--space-3);grid-column:1/-1;display:grid}.advertising-system__stages small{color:var(--advertising-signal-strong);font-family:var(--font-mono);letter-spacing:.08em;text-transform:uppercase;font-size:.6rem}.advertising-system__stages h3{font-size:var(--type-heading-sm);margin:0}.advertising-system__stages p{color:var(--color-text-secondary);font-size:var(--type-body-sm);margin:0}.advertising-creative{background:var(--color-surface-alt);overflow:hidden}.advertising-creative:before{content:"AD / TEST / LEARN / ITERATE";color:color-mix(in srgb, var(--advertising-signal) 18%, transparent);font-family:var(--font-mono);letter-spacing:-.04em;white-space:nowrap;pointer-events:none;font-size:clamp(2rem,6vw,6rem);font-weight:600;position:absolute;top:3rem;right:-2rem}.advertising-creative__intro{z-index:1;gap:var(--layout-gap);grid-template-columns:minmax(0,1.05fr) minmax(22rem,.65fr);align-items:start;display:grid;position:relative}.advertising-creative__intro>div:first-child{gap:var(--space-4);display:grid}.advertising-creative__intro h2{max-width:15ch}.advertising-creative__intro p{max-width:48rem;color:var(--color-text-secondary);font-size:var(--type-body-lg);margin:0}.advertising-creative__territories{border-top:1px solid var(--color-border-strong);display:grid}.advertising-creative__territories>span{min-height:3.6rem;padding:0 var(--space-3);border-bottom:1px solid var(--color-border);background:color-mix(in srgb, var(--color-surface-elevated) 82%, transparent);font-size:var(--type-body-sm);grid-template-columns:3rem 1fr;align-items:center;display:grid}.advertising-creative__territories small{color:var(--advertising-signal-strong);font-family:var(--font-mono)}.advertising-creative__grid{margin-top:var(--space-8);gap:var(--grid-gap);grid-template-columns:repeat(12,minmax(0,1fr));align-items:start;display:grid}.advertising-creative__grid .advertising-asset-frame:first-child,.advertising-creative__grid .advertising-asset-frame:nth-child(2){grid-column:span 4}.advertising-creative__grid .advertising-asset-frame:nth-child(3){grid-column:span 4;transform:translateY(clamp(1rem,3vw,3rem))}.advertising-creative__grid .advertising-asset-frame:nth-child(4){margin-top:var(--space-7);grid-column:2/span 10}.advertising-asset-frame{min-width:0;transition:transform var(--duration-normal) var(--ease-standard);grid-template-rows:auto auto auto;margin:0;display:grid}.advertising-asset-frame:hover{transform:translateY(-.35rem)}.advertising-creative__grid .advertising-asset-frame:nth-child(3):hover{transform:translateY(calc(clamp(1rem,3vw,3rem) - .35rem))}.advertising-asset-frame__viewport{border:1px solid var(--color-border-strong);background:var(--color-surface);border-top:0;overflow:hidden}.advertising-asset-frame--wide .advertising-asset-frame__viewport{aspect-ratio:16/9}.advertising-asset-frame--landscape .advertising-asset-frame__viewport{aspect-ratio:8/5}.advertising-asset-frame--portrait .advertising-asset-frame__viewport{aspect-ratio:3/4}.advertising-asset-frame--square .advertising-asset-frame__viewport{aspect-ratio:1}.advertising-asset-frame__viewport>img{object-fit:cover;width:100%;height:100%;display:block}.advertising-asset-frame__placeholder{width:100%;height:100%;min-height:18rem;padding:var(--space-6);align-content:center;place-items:center;gap:var(--space-2);background:repeating-linear-gradient(135deg, transparent 0 16px, color-mix(in srgb, var(--advertising-signal) 4%, transparent) 16px 17px), linear-gradient(var(--advertising-grid) 1px, transparent 1px), linear-gradient(90deg, var(--advertising-grid) 1px, transparent 1px), radial-gradient(circle at center, var(--advertising-soft), transparent 28%), var(--color-surface-alt);text-align:center;background-size:auto,2rem 2rem,2rem 2rem,auto,auto;display:grid;position:relative;overflow:hidden}.advertising-asset-frame__placeholder:before{content:"";background:linear-gradient(105deg, transparent 38%, color-mix(in srgb, var(--advertising-signal) 8%, transparent) 50%, transparent 62%);animation:8s ease-in-out infinite advertising-scan;position:absolute;inset:0;transform:translate(-100%)}.advertising-asset-frame__reticle{z-index:1;aspect-ratio:1;border:1px solid var(--advertising-signal-strong);border-radius:50%;width:5rem;position:relative}.advertising-asset-frame__reticle:before,.advertising-asset-frame__reticle:after{content:"";background:var(--advertising-signal-strong);position:absolute}.advertising-asset-frame__reticle:before{width:1px;height:130%;top:-15%;left:50%}.advertising-asset-frame__reticle:after{width:130%;height:1px;top:50%;left:-15%}.advertising-asset-frame__reticle i{aspect-ratio:1;background:var(--advertising-signal-strong);border-radius:50%;width:.45rem;position:absolute}.advertising-asset-frame__reticle i:first-child{top:-.2rem;left:calc(50% - .22rem)}.advertising-asset-frame__reticle i:nth-child(2){top:calc(50% - .22rem);right:-.2rem}.advertising-asset-frame__reticle i:nth-child(3){bottom:-.2rem;left:calc(50% - .22rem)}.advertising-asset-frame__reticle i:nth-child(4){top:calc(50% - .22rem);left:-.2rem}.advertising-asset-frame__placeholder small,.advertising-asset-frame__placeholder strong,.advertising-asset-frame__placeholder code,.advertising-asset-frame__placeholder>span:last-child{z-index:1;position:relative}.advertising-asset-frame__placeholder small{margin-top:var(--space-3);color:var(--advertising-signal-strong);font-family:var(--font-mono);letter-spacing:.09em;font-size:.62rem}.advertising-asset-frame__placeholder strong{max-width:25ch;font-size:var(--type-heading-sm);line-height:1.1}.advertising-asset-frame__placeholder code{border:1px solid var(--color-border);background:var(--color-code-background);color:var(--color-text-secondary);padding:.35rem .55rem;font-size:.68rem}.advertising-asset-frame__placeholder>span:last-child{color:var(--color-text-muted);font-family:var(--font-mono);font-size:.62rem}.advertising-asset-frame figcaption{min-height:5.75rem;padding:var(--space-4);border-inline:1px solid var(--color-border-strong);border-bottom:1px solid var(--color-border-strong);background:var(--color-surface-elevated);gap:.35rem;display:grid}.advertising-asset-frame figcaption strong{font-size:.95rem}.advertising-asset-frame figcaption span{color:var(--color-text-secondary);font-size:var(--type-body-sm)}.advertising-control-room{background:var(--color-background)}.advertising-kpis{margin-bottom:var(--space-8);border-top:1px solid var(--color-border-strong);border-left:1px solid var(--color-border-strong);grid-template-columns:repeat(4,minmax(0,1fr));display:grid}.advertising-kpis article{min-height:12rem;padding:var(--space-4);align-content:space-between;gap:var(--space-3);border-right:1px solid var(--color-border-strong);border-bottom:1px solid var(--color-border-strong);background:var(--color-surface-elevated);grid-template-columns:auto 1fr auto;display:grid}.advertising-kpis article>span{color:var(--advertising-signal-strong);font-family:var(--font-mono);font-size:var(--type-caption)}.advertising-kpis article>i{color:var(--advertising-signal-strong);justify-self:end;font-size:1.35rem}.advertising-kpis article strong,.advertising-kpis article small{grid-column:1/-1}.advertising-kpis article strong{font-size:var(--type-heading-sm);align-self:end}.advertising-kpis article small{color:var(--color-text-muted);font-family:var(--font-mono);font-size:.62rem}.advertising-control-room__frames .advertising-asset-frame:first-child{grid-column:1/-1}.advertising-cod{background:radial-gradient(circle at 90% 12%, var(--advertising-soft), transparent 28%), var(--color-surface);overflow:hidden}.advertising-funnel{border:1px solid var(--color-border-strong);grid-template-columns:repeat(7,minmax(0,1fr));margin:0;padding:0;list-style:none;display:grid}.advertising-funnel li{min-height:10rem;padding:var(--space-3);align-content:center;place-items:center;gap:var(--space-2);border-right:1px solid var(--color-border-strong);background:var(--color-surface-elevated);text-align:center;display:grid;position:relative}.advertising-funnel li:last-child{background:color-mix(in srgb, var(--advertising-signal) 8%, var(--color-surface-elevated));border-right:0}.advertising-funnel li>span{top:var(--space-2);left:var(--space-2);color:var(--advertising-signal-strong);font-family:var(--font-mono);font-size:.6rem;position:absolute}[dir=rtl] .advertising-funnel li>span{left:auto;right:var(--space-2)}.advertising-funnel li>i:not(:last-child){color:var(--advertising-signal-strong);font-size:1.5rem}.advertising-funnel li strong{font-size:.78rem;line-height:1.25}.advertising-funnel li>i:last-child{z-index:2;aspect-ratio:1;background:var(--advertising-signal-strong);width:1.1rem;color:var(--color-background);border-radius:50%;place-items:center;font-size:.68rem;font-style:normal;display:grid;position:absolute;top:50%;right:-.55rem;transform:translateY(-50%)}[dir=rtl] .advertising-funnel li>i:last-child{left:-.55rem;right:auto;transform:translateY(-50%)rotate(180deg)}.advertising-content-loop{background:var(--color-surface-alt)}.advertising-content-loop__layout{gap:var(--layout-gap);grid-template-columns:minmax(0,.85fr) minmax(30rem,1.15fr);align-items:start;display:grid}.advertising-content-loop__layout>div:first-child{gap:var(--space-4);display:grid}.advertising-content-loop h2{max-width:14ch}.advertising-content-loop p{color:var(--color-text-secondary);font-size:var(--type-body-lg);margin:0}.advertising-content-loop__steps{margin:var(--space-5) 0 0;border-top:1px solid var(--color-border-strong);padding:0;list-style:none;display:grid}.advertising-content-loop__steps li{min-height:3.6rem;padding:0 var(--space-3);border-bottom:1px solid var(--color-border);background:color-mix(in srgb, var(--color-surface-elevated) 84%, transparent);grid-template-columns:3rem 1fr;align-items:center;display:grid}.advertising-content-loop__steps span{color:var(--advertising-signal-strong);font-family:var(--font-mono);font-size:var(--type-caption)}.advertising-scale{background:repeating-linear-gradient(90deg, transparent 0 7.9rem, var(--advertising-grid) 7.9rem 8rem), var(--color-background)}.advertising-scale__ladder{align-items:end;gap:var(--space-2);grid-template-columns:repeat(5,minmax(0,1fr));display:grid}.advertising-scale__ladder article{min-height:calc(7rem + (var(--scale-step) * 1.55rem));padding:var(--space-4);align-content:space-between;gap:var(--space-3);border:1px solid var(--color-border-strong);background:linear-gradient(180deg, color-mix(in srgb, var(--advertising-signal) calc(var(--scale-step) * 2%), transparent), transparent 48%), var(--color-surface-elevated);border-top:0;display:grid}.advertising-scale__ladder article:before{content:"";height:.35rem;margin:calc(var(--space-4) * -1) calc(var(--space-4) * -1) 0;background:color-mix(in srgb, var(--advertising-signal) calc(35% + var(--scale-step) * 9%), var(--color-border))}.advertising-scale__ladder span{color:var(--advertising-signal-strong);font-family:var(--font-mono);font-size:var(--type-caption)}.advertising-scale__ladder strong{font-size:.9rem;line-height:1.3}.advertising-proof{background:radial-gradient(circle at 10% 75%, var(--advertising-soft), transparent 28%), var(--color-surface);overflow:hidden}.advertising-proof__lead{margin-bottom:var(--space-8);align-items:end;gap:var(--layout-gap);grid-template-columns:minmax(0,1.1fr) minmax(22rem,.6fr);display:grid}.advertising-proof__lead>div{gap:var(--space-4);display:grid}.advertising-proof__lead h2{color:var(--advertising-signal-strong);letter-spacing:-.08em;font-size:clamp(4rem,12vw,10rem);line-height:.83;display:grid}.advertising-proof__lead h2 span{max-width:24ch;margin-top:var(--space-4);color:var(--color-text-primary);font-size:var(--type-heading-md);letter-spacing:var(--tracking-heading);line-height:var(--leading-heading)}.advertising-proof__lead aside{padding:var(--space-5);gap:var(--space-3);border:1px solid var(--advertising-signal-strong);background:color-mix(in srgb, var(--advertising-signal) 6%, var(--color-surface-elevated));display:grid}.advertising-proof__lead aside>span{align-items:center;gap:var(--space-2);color:var(--advertising-signal-strong);font-family:var(--font-mono);letter-spacing:.08em;font-size:.62rem;display:flex}.advertising-proof__lead aside p{color:var(--color-text-secondary);font-size:var(--type-body-sm);margin:0}.advertising-proof__evidence .advertising-asset-frame:first-child{grid-column:1/-1}.advertising-video{background:var(--color-code-background)}.advertising-video-frame{border:1px solid var(--color-border-strong);background:var(--color-surface-elevated);overflow:hidden}.advertising-video-frame video,.advertising-video-frame__placeholder{aspect-ratio:16/9;width:100%;display:block}.advertising-video-frame video{background:var(--color-code-background)}.advertising-video-frame__placeholder{align-content:center;place-items:center;gap:var(--space-3);padding:var(--space-6);background:repeating-linear-gradient(135deg, transparent 0 20px, color-mix(in srgb, var(--advertising-signal) 5%, transparent) 20px 21px), radial-gradient(circle at center, var(--advertising-soft), transparent 26%), var(--color-surface-alt);text-align:center;display:grid;position:relative}.advertising-video-frame__play{aspect-ratio:1;border:1px solid var(--advertising-signal-strong);width:5rem;color:var(--advertising-signal-strong);border-radius:50%;place-items:center;font-size:1.5rem;display:grid}.advertising-video-frame__placeholder small{color:var(--advertising-signal-strong);font-family:var(--font-mono);letter-spacing:.08em;font-size:.62rem}.advertising-video-frame__placeholder strong{font-family:var(--font-mono);font-size:clamp(1rem,2vw,1.5rem)}.advertising-video-frame__placeholder p{max-width:34rem;color:var(--color-text-secondary);margin:0}.advertising-deliverables{background:var(--color-surface)}.advertising-deliverables__layout{gap:var(--layout-gap);grid-template-columns:minmax(0,1.05fr) minmax(23rem,.65fr);align-items:start;display:grid}.advertising-deliverables__layout>div:first-child{gap:var(--space-5);display:grid}.advertising-deliverables__layout h2{max-width:14ch}.advertising-deliverables__list{margin:var(--space-4) 0 0;border-top:1px solid var(--color-border-strong);padding:0;list-style:none}.advertising-deliverables__list li{min-height:4.2rem;padding:var(--space-3) 0;border-bottom:1px solid var(--color-border);grid-template-columns:3rem 1fr;align-items:center;display:grid}.advertising-deliverables__list span{color:var(--advertising-signal-strong);font-family:var(--font-mono);font-size:var(--type-caption)}.advertising-deliverables__stack{padding:var(--space-5);border:1px solid var(--color-border-strong);background:linear-gradient(var(--advertising-grid) 1px, transparent 1px), linear-gradient(90deg, var(--advertising-grid) 1px, transparent 1px), var(--color-surface-elevated);background-size:2rem 2rem,2rem 2rem,auto;position:sticky;top:8rem}.advertising-deliverables__stack>span{color:var(--advertising-signal-strong);font-family:var(--font-mono);letter-spacing:.08em;font-size:.62rem}.advertising-deliverables__stack h3{margin:var(--space-3) 0 0;font-size:var(--type-heading-sm)}.advertising-deliverables__stack>ul{margin:var(--space-5) 0;gap:var(--space-2);flex-wrap:wrap;padding:0;list-style:none;display:flex}.advertising-deliverables__stack>ul li{border:1px solid var(--color-border);background:var(--color-background);font-family:var(--font-mono);padding:.45rem .65rem;font-size:.68rem}.advertising-deliverables__stack>div{padding-top:var(--space-4);gap:var(--space-2);border-top:1px solid var(--color-border-strong);display:grid}.advertising-deliverables__stack small{color:var(--color-text-muted)}.advertising-deliverables__stack p{color:var(--color-text-secondary);font-size:var(--type-body-sm);margin:0}.advertising-related__grid{gap:var(--grid-gap);grid-template-columns:repeat(3,minmax(0,1fr));display:grid}.advertising-cta{border-top:1px solid var(--color-border-strong);background:radial-gradient(circle at 84% 22%, var(--advertising-soft), transparent 28%), repeating-linear-gradient(135deg, transparent 0 28px, color-mix(in srgb, var(--advertising-signal) 4%, transparent) 28px 29px), var(--color-background);color:var(--color-text-primary);padding:clamp(6rem,11vw,11rem) 0;position:relative;overflow:hidden}.advertising-cta:before{content:"";aspect-ratio:1;border:1px solid color-mix(in srgb, var(--advertising-signal) 58%, transparent);width:34rem;box-shadow:0 0 0 5rem color-mix(in srgb, var(--advertising-signal) 5%, transparent), 0 0 0 10rem color-mix(in srgb, var(--advertising-signal) 3%, transparent);pointer-events:none;border-radius:50%;position:absolute;inset:-30% -12% auto auto}.advertising-cta .ui-container{z-index:1;gap:var(--layout-gap);grid-template-columns:minmax(0,1.1fr) minmax(18rem,.5fr);align-items:end;display:grid;position:relative}.advertising-cta .ui-eyebrow{color:var(--advertising-signal-strong)}.advertising-cta h2{max-width:13ch;margin-top:var(--space-4);color:var(--color-text-primary)}.advertising-cta>.ui-container>p{color:var(--color-text-secondary);font-size:var(--type-body-lg);margin:0}.advertising-cta__actions{grid-column:1/-1}.advertising-cta .ui-button--secondary{border-color:var(--color-border-strong);background:color-mix(in srgb, var(--color-surface-elevated) 72%, transparent);color:var(--color-text-primary)}@keyframes advertising-dash{to{stroke-dashoffset:-120px}}@keyframes advertising-scan{0%,18%{transform:translate(-100%)}50%,68%{transform:translate(100%)}to{transform:translate(100%)}}}@media (width<=80rem){.advertising-hero__grid,.advertising-creative__intro,.advertising-content-loop__layout,.advertising-deliverables__layout,.advertising-proof__lead{grid-template-columns:1fr}.advertising-control{max-width:58rem}.advertising-section__heading{grid-template-columns:1fr;align-items:start}.advertising-section__heading>a{justify-self:start}.advertising-kpis{grid-template-columns:repeat(2,minmax(0,1fr))}.advertising-deliverables__stack{position:static}.advertising-related__grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=64rem){.advertising-system__stages{grid-template-columns:repeat(2,minmax(0,1fr))}.advertising-funnel{grid-template-columns:repeat(4,minmax(0,1fr))}.advertising-funnel li:nth-child(4){border-right:0}.advertising-funnel li:nth-child(-n+4){border-bottom:1px solid var(--color-border-strong)}.advertising-scale__ladder{grid-template-columns:repeat(3,minmax(0,1fr));align-items:stretch}.advertising-scale__ladder article{min-height:11rem}.advertising-creative__grid .advertising-asset-frame:first-child,.advertising-creative__grid .advertising-asset-frame:nth-child(2),.advertising-creative__grid .advertising-asset-frame:nth-child(3){grid-column:span 6;transform:none}.advertising-creative__grid .advertising-asset-frame:nth-child(4){grid-column:1/-1}}@media (width<=52rem){.advertising-breadcrumb{white-space:nowrap;scrollbar-width:none;overflow-x:auto}.advertising-hero__copy h1,.advertising-section__heading h2,.advertising-creative__intro h2,.advertising-content-loop h2,.advertising-deliverables__layout h2,.advertising-cta h2{max-width:none}.advertising-control__meta,.advertising-system__stages,.advertising-kpis,.advertising-brief__frames,.advertising-control-room__frames,.advertising-cod__frames,.advertising-scale__frames,.advertising-proof__evidence,.advertising-related__grid{grid-template-columns:1fr}.advertising-control__meta>div{border-right:0;border-bottom:1px solid var(--color-border);min-height:5.5rem}.advertising-control__meta>div:last-child{border-bottom:0}.advertising-pivot{grid-template-columns:1fr}.advertising-pivot__arrow{border-inline:0;border-block:1px solid var(--color-border-strong);min-height:4rem}.advertising-pivot__arrow i,[dir=rtl] .advertising-pivot__arrow i{transform:rotate(90deg)}.advertising-control-room__frames .advertising-asset-frame:first-child,.advertising-proof__evidence .advertising-asset-frame:first-child{grid-column:auto}.advertising-creative__grid{grid-template-columns:1fr}.advertising-creative__grid .advertising-asset-frame:first-child,.advertising-creative__grid .advertising-asset-frame:nth-child(2),.advertising-creative__grid .advertising-asset-frame:nth-child(3),.advertising-creative__grid .advertising-asset-frame:nth-child(4){grid-column:auto;margin-top:0;transform:none}.advertising-funnel{grid-template-columns:1fr}.advertising-funnel li,.advertising-funnel li:nth-child(4){border-right:0;border-bottom:1px solid var(--color-border-strong);text-align:left;grid-template-columns:2.5rem 2rem 1fr;align-content:center;justify-items:start;min-height:5rem}[dir=rtl] .advertising-funnel li{text-align:right}.advertising-funnel li:last-child{border-bottom:0}.advertising-funnel li>span{position:static}.advertising-funnel li>i:last-child{top:auto;bottom:-.55rem;right:1rem;transform:rotate(90deg)}[dir=rtl] .advertising-funnel li>i:last-child{left:1rem;right:auto;transform:rotate(90deg)}.advertising-scale__ladder{grid-template-columns:1fr}.advertising-scale__ladder article{grid-template-columns:3rem 1fr;align-items:center;min-height:5rem}.advertising-scale__ladder article:before{grid-column:1/-1}.advertising-cta .ui-container{grid-template-columns:1fr}.advertising-cta__actions{grid-column:auto}}@media (width<=34rem){.advertising-hero__actions,.advertising-cta__actions{flex-direction:column;align-items:stretch}.advertising-hero__actions .ui-button,.advertising-cta__actions .ui-button{width:100%}.advertising-control__claim strong{font-size:4rem}.advertising-pivot article{min-height:18rem;padding:var(--space-5)}.advertising-asset-frame__placeholder{min-height:15rem;padding:var(--space-4)}.advertising-proof__lead h2{font-size:4.2rem}}@media (prefers-reduced-motion:reduce){.advertising-control__pulse path,.advertising-asset-frame__placeholder:before{animation:none}.advertising-asset-frame{transition:none}.advertising-asset-frame:hover,.advertising-creative__grid .advertising-asset-frame:nth-child(3):hover{transform:none}}
